Marketing Quiz

Question Number 1 Jewellery stores want to provide their customers with the highest quality of diamonds available at the lowest possible prices. Unfortunately, the lowest-priced diamonds these days are sold by African rebels who use the profits to engage in genocide. Human rights organization have asked jewellers to buy diamonds that are “conflict-free,” that is, from South Africa, Australia, or Canada. LeeBrant is one retail jewellery store that sells only diamonds that are certified to be from these countries. One could say that LeeBrant has a _____ orientation while those that are not willing to sell the higher priced non-conflict diamonds have more of a _____ orientation. A. production; societal marketing B. sales; market C. societal marketing; market D. production; sales